Business Titles
Thom started writing following the publication of his Master's degree dissertation - leading to the book Play It by Trust. Since then, he has written a number of books on many business and marketing topics.
Howto Series
These books were created after a request from Thom's students at the University of London, who asked for simple books covering many basic areas of marketing that they could slip into their pockets on the London Underground.
- Howto Web Analytics
- Howto Marketing Audit
- Howto Customer Relationship Marketing
- Howto Email Marketing
- Howto Facebook Marketing
- Howto International Marketing
- Howto Linkedin Marketing
- Howto Logistics Marketing
- Howto Mobile Marketing
- Howto New Product Development
- Howto Price Marketing
- Howto Principles of Marketing
- Howto Product Marketing
- Howto Search Engine Marketing
- Howto Twitter Marketing
- Web Design for the Terrified
The Little Cookbook Series
Thom recognised that the topics of many of his business books were pretty dry and decided to take a light-hearted approach, using the concept of cookbooks - with ingredients, recipes and serving instructions.
- The Little Cookbook of Customer Relationship Marketing
- The Little Cookbook of Digital Marketing Strategy
- The Little Cookbook of Email Marketing
- The Little Cookbook of Marketing
- The Little Cookbook of New Product Development
- The Little Cookbook of Project Management
- The Little Cookbook of Social Media Marketing
- The Little Cookbook of Trust
- The Little Cookbook of Genealogy
Other Business Books
